Not Acxiom Data Breach

What happened?

In 2020, a corpus of data containing almost a quarter of a billion records spanning over 400 different fields was misattributed to database marketing company Acxiom and subsequently circulated within the hacking community. On review, Acxiom concluded that "the claims are indeed false and that the data, which has been readily available across multiple environments, does not come from Acxiom and is in no way the subject of an Acxiom breach". The data contained almost 52M unique email addresses.

When did it happen?

The breach date in the public record is June 21, 2020. The record was added to the catalogue on November 22, 2022 and last updated there on November 22, 2022.

What information was reported as exposed?

• Email addresses
• IP addresses
• Names
• Phone numbers
• Physical addresses

These are incident-level categories. The record does not prove that every category was exposed for every affected person.

Who may be affected?

This record may be relevant to people who had an account or other relationship with Not Acxiom around June 21, 2020. A catalogue entry does not establish that every customer was affected or that every listed data category applied to each person. Compare the record with an official notice addressed to you.

What should you do?

Choose actions that match the information involved. If you find signs that someone is using your identity, the Federal Trade Commission provides a personal recovery plan at IdentityTheft.gov.