What happened?
In July 2025, the sexual healthcare product maker Hello Cake suffered a data breach . The data was subsequently posted on a public hacking forum and included 23k unique email addresses along with names, phone numbers, physical addresses, dates of birth and purchases.
When did it happen?
The breach date in the public record is July 25, 2025. The record was added to the catalogue on October 15, 2025 and last updated there on October 15, 2025.
What information was reported as exposed?
- Dates of birth
- Email addresses
- Names
- Phone numbers
- Physical addresses
- Purchases
These are incident-level categories. The record does not prove that every category was exposed for every affected person.
Who may be affected?
This record may be relevant to people who had an account or other relationship with Hello Cake or used hellocake.com around July 25, 2025. A catalogue entry does not establish that every customer was affected or that every listed data category applied to each person. Compare the record with an official notice addressed to you.
What should you do?
Compare the organization, dates, and information categories with any notice you received. Use contact details you independently confirm.
Review your credit reports and consider a free credit freeze if identity information could support new-account fraud.
Treat unexpected breach follow-ups with caution. Do not use links or phone numbers in a suspicious message; contact the organization directly.
Choose actions that match the information involved. If you find signs that someone is using your identity, the Federal Trade Commission provides a personal recovery plan at IdentityTheft.gov.
Sources and review information
- Have I Been Pwned breach catalogue record ↗
- Federal Trade Commission: What To Do After a Data Breach ↗
- Federal Trade Commission: Credit Freezes and Fraud Alerts ↗
Page reviewed September 14, 2026 by the Data Breach Help Editorial Team. Catalogue details reflect the provider record and may change.