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Verified breach record

Coupon Mom / Armor Games Data Breach

Understand what this public breach record reports and choose next steps based on the information involved.

Breach date: February 8, 201411,010,525 affected accounts in the record
01

What happened?

In 2014, a file allegedly containing data hacked from Coupon Mom was created and included 11 million email addresses and plain text passwords. On further investigation, the file was also found to contain data indicating it had been sourced from Armor Games . Subsequent verification with HIBP subscribers confirmed the passwords had previously been used and many subscribers had used either Coupon Mom or Armor Games in the past. On disclosure to both organisations, each found that the data did not represent their entire customer base and possibly includes records from other sources with common subscribers. The breach has subsequently been flagged as "unverified" as the source cannot be emphatically proven. In July 2020, the data was also found to contain BeerAdvocate accounts sourced from a previously unknown breach .

02

When did it happen?

The breach date in the public record is February 8, 2014. The record was added to the catalogue on November 9, 2017 and last updated there on July 21, 2020.

03

What information was reported as exposed?

  • Email addresses
  • Passwords

These are incident-level categories. The record does not prove that every category was exposed for every affected person.

04

Who may be affected?

This record may be relevant to people who had an account or other relationship with Coupon Mom / Armor Games around February 8, 2014. A catalogue entry does not establish that every customer was affected or that every listed data category applied to each person. Compare the record with an official notice addressed to you.

05

What should you do?

Verify whether the notice applies to you

Compare the organization, dates, and information categories with any notice you received. Use contact details you independently confirm.

Secure affected accounts

Change exposed or reused passwords, begin with your email account, and turn on multi-factor authentication where available.

Expect targeted phishing

Treat unexpected breach follow-ups with caution. Do not use links or phone numbers in a suspicious message; contact the organization directly.

Choose actions that match the information involved. If you find signs that someone is using your identity, the Federal Trade Commission provides a personal recovery plan at IdentityTheft.gov.

Sources and review information

Page reviewed September 14, 2026 by the Data Breach Help Editorial Team. Catalogue details reflect the provider record and may change.